Sunday, March 10, 2013

Video: Greyhound


"Greyhound" is the third single from Swedish House Mafia's album, Until Now. The video revolves around the concept of three, since there are three members of SHM (three cars, three greyhounds, the three primary colors). Groups of elaborately dressed people arrive in the desert to sip cocktails and watch three mechanical greyhouds race. The costumes take note from "Masquerade Motel" which is the theme of SHM's "One Last Tour".



Both the song and the video were created to promote Absolut Vodka's "Absolut Greyhound". Which is where the greyhounds fit in. I wanted to give you some background on the video and show you how it will inspire my next post for a Swedish House Mafia Lounge. Cheers!

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